Like many companies working with international clientele, finding the right path in adapting to the new market trends and cultures can be challenging.
The Mapro website is an imperative working tool in the business. It requires constant revision and renewal, in order to accommodate to both new emerging markets and technology. Regular newsletters are part of the awareness strategy sent to both buyers and vendors, not only providing a showcase of our extensive portfolio, but also delivering current information on new and changing legislation, along with property and market updates. To add to the brand awareness it has also been important to create local campaigns by means of outdoor billboards.
This marketing strategy has proved to be fruitful in relationship building and advantageous to working the property portfolio. In addition to using a network of international property portals Mapro Real Estate often appears in magazine inserts for local and international editions of property editions.